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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

See why our clients love working with us.

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AF

Working with Brandi was hands-down the best experience we’ve ever had in real estate. From the first conversation, she made everything clear, organized, and stress-free. She responded quickly, offered honest guidance, and walke...
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BR

Selling our home with Brandi was amazingly smooth. She knew exactly how to price, market, and position our property to attract the right buyers. The photos, listing, and strategy were flawless. We received multiple offers in ju...
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CC

As first-time homebuyers, we were nervous and unsure where to begin, but Brandi made the entire process comfortable and empowering. She explained everything in detail, never rushed us, and encouraged us to ask questions. Her pa...
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JC

We were searching for a luxury property that met very specific standards, and Brandi delivered on every level. Her understanding of high-end homes, market trends, and exclusive neighborhoods was incredibly impressive. She was d...
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CW

When we needed to buy and sell at the same time, Brandi exceeded all expectations. Her deep knowledge of the market and her proactive communication made a complicated process feel seamless. She was always prepared, always avail...
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AH

As a real estate investor, working with someone who understands numbers, potential, and long-term strategy is essential. Brandi is that person. She provided detailed market analysis, smart guidance, and honest insight into ever...
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J

JB

Our growing family needed a home that checked a long list of requirements, and Brandi took the time to understand every one of them. She showed us properties that matched our lifestyle perfectly—schools, layout, neighborhood fe...
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CB

Communication with Brandi was exceptional from start to finish. She kept us informed, prepared, and confident at every step. Her professionalism and honest advice helped us make decisions we felt great about. Finding the right ...
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GG

We had been searching for months before meeting Brandi and everything changed once she got involved. She listened carefully to our needs, found options we never would have discovered on our own, and guided us with total transpa...
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K

KG

From staging to pricing to final negotiations, Brandi walked us through the selling process with such confidence and care. Her marketing plan was incredible—our home looked amazing, and the response from buyers was overwhelming...
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GC

As first-time buyers relocating from out of the area, we needed an agent we could trust completely—and Brandi surpassed every expectation. She provided video tours, answered questions before we even asked them, and made the lon...
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JB

Selling our luxury home required experience, tact, and an elevated marketing approach—and Brandi delivered all of that and more. She showcased our property beautifully, highlighted every unique detail, and attracted serious buy...
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AC

I’ve worked with many agents in the past, and Brandi stands out for her intelligence, integrity, and strategic mindset. She understands investment properties on a deeper level—cash flow, appreciation, rental markets, renovation...
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KR

We needed more space and were unsure where to begin, but Brandi made the process feel exciting rather than stressful. She took time to understand our family’s routines, hobbies, and needs, then found homes that truly fit our li...
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DB

Exceptional is the only word that describes working with Brandi. She handled every detail of our buying and selling journey with precision, communication, and grace. Whenever we had questions—or anxieties—she was right there wi...
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Seller, Chamblee

Alex was instrumental in helping me prepare my property for sale to ensure we marketed the house to desired buyer pool. He handled nearly all of the negotiations, bringing me information and suggestions that I always agreed wit...
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CRH

Alex helped me understand the market in Dawsonville, the value of the home I purchased, and got all the detailed information for me from others to help me pull the trigger and make the offer. Alex is very responsive and does gr...
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JC

Alex “Nailed It!” Her communication skills are on point, her knowledge is incredible, she understands the real estate market and her negotiation skills can’t be matched! Alex helped us sell our current home and buy our dream ho...
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KR

Alex is a pleasure to work with. She helped us get into the house we wanted, for that price we needed. Her expertise ensured we were taken care of during the entire process, even in ways we weren’t expecting. Thanks to her and ...
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MD

I enjoyed working with Alex on this real estate transaction. She was professional and thorough, and skillfully negotiated the transaction. She is, by far, one of the best Realtors I have ever dealt with.
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